Personalization may be the key to nurturing customers online, but according to a report from Clearhead, polling ecommerce executives, more than a third of respondents don’t use personalization technology at all, while 56% said they use marketing technology to support their personalization efforts.
The survey polled 144 ecommerce executives mostly in North America.
Another study looked into what types of personalization technology business executives use. More than half of senior business-to-consumer (B2C) marketers worldwide told CEB in July 2016 that they relied on tools like web analytics software, customer relationship management (CRM) and content management systems.
