What do all the most successful brands have in common? The answer is omnichannel. And, from Black Friday through to Christmas day, a successful omnichannel strategy becomes all the more important – as shoppers are spoilt for choice and retailers are rushed off their feet.
Here, we take a look at how an omnichannel strategy is the key to success this festive season – and how those that got it right on Black Friday are already seeing the rewards.
