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Famous Footwear Launches New Loyalty Program to Capture Digital Shoppers

Famous Footwear has launched a new loyalty program aimed at creating a more personal and relevant experience for customers, as well as encouraging digital commerce.

Dubbed Famously YOU Rewards, the program was built on insights from extensive customer research to focus on what customers want most in their loyalty program. The first new benefit the retailer rolled out – free shipping for online orders, every day for all members with no minimum – encourages the program’s more than 11 million active members to shop across channels.

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