Everyone likes the personal touch. Whether it is the local barista remembering your morning coffee order, or a website suggesting a top to go with the jeans you bought last month. Today, offering a service which is special and thoughtful makes retailers stand out from the crowd.
And according to Spencer Izard, head of Europe at IDC Retail Insights, personalisation will be the next loyalty programme. He believes personalisation has the potential for retailers, to not just understand customers – and in turn improve profits – but to optimise the way they operate as a business.
