Shopsense said its solution is making it easier for consumers and broadcasters to tap into the retail media market, calling it the “fastest-growing advertising segment in the U.S.” The platform makes it seamless for consumers to find and purchase products inspired by their favorite content, the company said, referencing a May 2023 Samba TV report which noted that 85% of Gen Zers use a ‘second screen” mobile device while watching TV.
