Retailers know that personalization equates to higher sales, but companies still struggle with execution.
Specifically, retailers are eager to offer personalized experiences to achieve higher sales. Failing to remove unintended barriers are only overwhelming shoppers, who then abandon shopping carts.
This message was presented in “Personalization Pulse Check,” a report from Accenture Interactive. The study, which surveyed more than 1,500 consumers aged 18 to 60 across the United States and United Kingdom, revealed that consumers do have a positive attitude toward personalized offerings and services.
