Tag: Augmented reality

March 14, 2023

It’s hard to believe that in the same year cutting edge technologies like augmented reality and autonomous shopping have exploded in retail, shoplifting is still aching the minds of executives. Big box leaders like Target and Walmart have recently revealed […]

August 29, 2022

Consumers are shifting their shopping online. According to eMarketer, e-commerce sales will make up 21% of worldwide total retail sales this year with US retail e-commerce sales expected to surpass $1 trillion dollars. As more consumers turn to their devices […]

June 9, 2022

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]

March 2, 2022

A new study finds 76 percent of consumers have already used AR (augmented reality) one way or another. Of the 24 percent who haven’t, half hope to do so in the future. The survey from Camera IQ, an AR-design platform, […]

December 8, 2021

Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that […]

November 16, 2021

The pandemic restrictions relief has led to another creative boom in retail. Retailers of any size and scale have turned their focus toward improving in-store experiences by combining the best of online and offline worlds: finding creative ways to leverage […]

November 12, 2021

Customer reviews are the number one method considered to be most effective by consumers in reducing online returns, but some emerging product display elements have potential, according to Narvar’s fifth annual report, “The State of Returns: Finding What Fits.” Asked […]

November 1, 2021

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore. Beyond the usual avenues of physical retail and online shopping, modern consumers also demand an experience that motivates […]

July 30, 2021

Less than half of consumers claim interest in using virtual or augmented reality tools before making a purchase, although it depends on the category, according to a global YouGov survey. For clothing, 43 percent of consumers were interested in using […]

July 9, 2021

Walmart has introduced a new augmented reality shopping experience in stores that encourages families to explore the aisles in search of Waffles + Mochi characters in order to unlock content. Based on the Waffles + Mochi Netflix children’s show, the […]

June 7, 2021

Walmart will give more than 740,000 of its associates free Samsung smartphones this year to support the launch of a work app that is described as “a single source for improved employee engagement and customer care.” The [email protected] app, built […]

May 14, 2021

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers. The US’ largest physical retailer announced in a blogpost this week that it has […]

May 5, 2021

When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces. What was once a means […]

January 5, 2021

As anyone who has ever dared to monitor their screen time will know, the average UK adult now spends an average of 3 hours and 23 minutes on their phone every day, equating to roughly 50 days every year. As […]

January 4, 2021

The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide. However, as social distancing reduces footfall and revenue in physical shops, placing malls and main streets at risk, […]

December 21, 2020

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always […]

June 29, 2020

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ […]

November 22, 2019

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]

June 19, 2019

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]