Tag: Augmented reality

November 22, 2019

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]

June 19, 2019

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]

June 10, 2019

Mountain Hardwear’s app was designed for outdoor enthusiasts who have shopped for gear online and wondered, “How big is that?” While other shopping apps may put apparel on various models, shoppers must feel confident the gear sold by Mountain Hardwear […]

April 17, 2019

Shutterstock’s new AR feature again demonstrates how the technology has become a key marketing tool for home furnishing companies. When Apple two years ago introduced its ARKit to help developers more easily add AR features to their apps, furniture retailer […]

January 17, 2019

Retail technology is a long game and advancing innovations can be on the rise for a very long time. Look no further than Retail Dive’s list — published two years ago this month — of the top five technologies we […]

May 21, 2018

Target has made a move to combat shopper hesitation of buying beauty products online. The retailer just rolled out a test of its new augmented reality experience for beauty products, Target Beauty Studio, on Target.com. Through the site on both […]

April 4, 2018

Ever since Pokemon Go and Snapchat popularized augmented reality for the masses, tech giants have been scheming ways to provide more of it to users. Since the launch of Apple’s ARKit just six months ago, over 13 million AR apps […]

October 26, 2017

Target has launched a new augmented reality (AR) feature on its mobile site that allows guests to try out furniture in their homes before making a purchase. But as consumers increasingly demand highly personalized experiences, augmented and virtual reality such […]

June 8, 2017

Sephora is upgrading its app-based digital makeover experience. The beauty chain is expanding the functionality of its Sephora Virtual Artist, an augmented reality-based feature on its mobile app that enables shoppers to digitally try on make-up. The app’s new Cheek […]

May 31, 2017

A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store (that will remain nameless): “I told the guy which ones I wanted and waited 10 […]

May 25, 2017

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Beacons, RFID, in-store mirrors and recently chatbots have all had their turn as the “next big thing.” And while many […]

February 24, 2017

Retailers are spending lots of time and money trying out new, fancy technologies such as touchscreen mirrors in changing rooms and robo-assistants out in the racks to get consumers to buy more. Shoppers couldn’t care less. Home improvement chain Lowe’s […]

February 6, 2017

Gap is testing an augmented reality app that lets shoppers “try on” its apparel without ever entering a store. The app, called DressingRoom by Gap, lets customers virtually try on merchandise via their smartphone, according to a report by PSFK. […]

May 2, 2016

While several highly publicized emerging technologies are poised to have a major effect on retail by 2026, another touted bleeding-edge solution may fall short of expectations. Hyperconnectivity, wearables, and augmented reality (AR) will all play a major role in the […]

March 9, 2016

Clothing retailers have been trying to improve fitting rooms since their conception. With advancing technology, some started asking, how can we take it even further? Augmented reality in the brick and mortar world sounds like its from the future, but […]