A new study finds 76 percent of consumers have already used AR (augmented reality) one way or another. Of the 24 percent who haven’t, half hope to do so in the future.
The survey from Camera IQ, an AR-design platform, was taken in December and featured 1,500 U.S. consumers with the majority between the ages of 18 and 44.
AR’s potential has received some hype as related to the development of the metaverse, but the study contends similar AR-experiences are already available on Snapchat, Instagram, TikTok and other social platforms.
