The pandemic restrictions relief has led to another creative boom in retail. Retailers of any size and scale have turned their focus toward improving in-store experiences by combining the best of online and offline worlds: finding creative ways to leverage 1st-party data, applying Machine Learning, Artificial Intelligence, and Augmented Reality — all sorts of technology advancement to wow and engage yearning buyers.
And while one may think that the main revolution is taking place amidst the shopping floors, there’s even more brewing behind the scenes. An average retailer’s software portfolio has become significantly broader: Enterprise Resource Planning systems, Point of Sale software, advanced payment processing, and price optimization solutions.
