The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore.
Beyond the usual avenues of physical retail and online shopping, modern consumers also demand an experience that motivates them to buy. The days of text, images and basic ecommerce experiences in a 2D browser window have served us well, but virtual, augmented and mixed reality experiences are getting better all the time — and shoppers are noticing.
