Less than half of consumers claim interest in using virtual or augmented reality tools before making a purchase, although it depends on the category, according to a global YouGov survey.
For clothing, 43 percent of consumers were interested in using AR/VR pre-purchase. That compares to technologies/home appliances, 36 percent; furniture, 29 percent; and video games, 20 percent.
Interest skewed higher among younger respondents, offering hope for greater acceptance as younger generations age. Among 18-to-24 year olds, interest in using AR/VR in shopping for clothes was at 52 percent; technologies/home appliances, 40 percent; furniture, 32 percent; and video games, 38 percent.
