Walmart has introduced a new augmented reality shopping experience in stores that encourages families to explore the aisles in search of Waffles + Mochi characters in order to unlock content.
Based on the Waffles + Mochi Netflix children’s show, the AR gamification experience is currently available in all Walmart stores through early September. After scanning a QR code with their smartphones, image-recognition technology enables consumers to search for nine different characters hiding in the stores’ grocery aisles.
