May 20, 2022
Via: Retail TouchPointsUlta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less […]
May 19, 2022
Via: Retail TouchPointsWith heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early […]
December 13, 2021
Via: Retail DiveWith the rise of media networks, retailers are expanding their sphere of influence, diversifying their revenue streams, and transforming their ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel […]
November 29, 2021
Via: Retail DiveAfter ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on […]
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