After ad spending in e-commerce channels grew almost 50% in 2020, advertisers will increase those allocations by another 27.8% this year, according to eMarketer. Changes in consumer behavior have led brands to spend one in eight digital ad dollars on e-commerce properties. Furthermore, Boston Consulting Group stated in a recent report that “big retailers are already racing toward a $100 billion high-margin annual revenue prize in retail media.” Retailers are seeing the proof that retail media networks (RMNs) are arguably the next big thing to happen to advertising since open exchanges, offering major opportunities for personalization and high-margin revenue. If you’re thinking about building your own media operation, there are three things you need to consider first.
