With the rise of media networks, retailers are expanding their sphere of influence, diversifying their revenue streams, and transforming their ability to reach new and valuable audiences. According to a recent eMarketer report, after almost 50% growth in e-commerce channel ad spending during 2020, advertisers will increase those allocations by another 27.8% this year. One in eight digital ad dollars will go to advertising on digital properties. Further, Boston Consulting Group has stated in a recent report that, “big retailers are already racing toward a $100 billion high-margin annual revenue prize in retail media.”
