Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future.
Ulta’s new offering, which the retailer first announced in late 2021, is called UB Media and promises to offer brands “addressable advertising” opportunities to reach its community of 37 million Ultamate Rewards members.
