With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share.
But we’re still in the early days of retail media, with the large and capable players (Walmart, Amazon, Kroger and Instacart) scooping up the lion’s share of brands’ investments. How does a retailer set forth a strategy to get its piece of the fast-growing retail media pie?
