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Tag: marketing


Retail Trends

15 affordable tools to help you grow your business

February 18, 2019

Via: Lightspeed POS

Have you ever searched for your business’ top keywords and phrases only to see you don’t have a high search ranking? The solution might be that you aren’t using the right SEO techniques or the right tools for the job. […]


Others, Tech

Puma unveils a self-lacing shoe

February 1, 2019

Via: Retail Dive

The Puma announcement comes just a couple of weeks after Nike debuted its latest self-lacing shoe. While it is tempting to suggest that Puma’s Fi offering is a hastily-assembled reply to Nike’s announcement, it takes longer than two weeks to […]


In-Store Media, Tech

Virtual reality for retail, marketing could hit $1.8B in 2022

January 28, 2019

Via: Retail Dive

The report calls out Macy’s as one retailer that has embraced virtual reality technology and similar innovations to reinvent store experiences. Macy’s has used smart mirrors in dozens of stores, and also late last year announced a major expansion of […]


Retail Trends

Fast Facts from the 2018 Omnichannel Buying Report

December 20, 2018

Via: Independent Retailer

BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making […]


Retail Trends

Nearly 70% of marketers to use Instagram in 2018

December 17, 2018

Via: Retail Dive

While the results indicate that there’s not much love for Snapchat among marketers, there’s more to why so many fewer marketers are embracing the platform compared to Instagram. As eMarketer points out in its report, Instagram provides a lot of […]


Featured

How to Improve the Quality of Your B2B Marketing Leads

November 27, 2018

Via: James Hughes

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]


Customer Engagement, Customer Experience

Macy’s, Lowe’s, Kohl’s shake up holiday shopping with Pinterest’s Gift Globe

November 16, 2018

Via: Retail Dive

The Gift Globe and Gift Finder features are helping Macy’s, Lowe’s, Kohl’s and Etsy reach consumers with interactive and personalized holiday shopping experiences and reach Pinterest’s more than 250 million users with gift suggestions that can be purchased easily while […]


Retail Trends

Sports retailers struggle with systemic culture problems

November 13, 2018

Via: Retail Dive

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike […]


Retail Trends

Retail Therapy: Frontgate’s $5,000 deer in the holiday headlights

November 9, 2018

Via: Retail Dive

It’s been another weird week in retail. Frontgate’s holiday catalog is filled with expensive deer that won’t eat your yard, Ralph Lauren released a $3,500 sweater that’s equal parts ugly and expensive and the people of Delaware are all lit […]


Retail Trends

7 Tips for Thanksgiving Weekend Sales

November 8, 2018

Via: Independent Retailer

This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the […]