Tag: marketing

September 8, 2022

Cappasity has launched Mertsy SDK, a mobile digitizing solution designed to help classifieds include immersive content production inside their apps. The solution can integrate the capturing and displaying of 3D product images directly into retailers’ mobile apps and websites. The […]

August 25, 2022

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer for 7-Eleven, in a press release. 7-Eleven is debuting two […]

August 23, 2022

Having an online presence is not an option anymore — it is a necessity, and one of the leading online platforms driving sales today is Instagram. By design, Instagram is a video and photo-friendly social media platform, but consumers are […]

August 23, 2022

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

August 17, 2022

Retail CMOs have seen a rough few years, even before the impacts of the pandemic set in. In the first couple months of 2020, six retailers had named new CMOs or laid off existing ones in a reshuffling of the […]

August 9, 2022

Retailers should integrate text messages into their marketing channels, according to new research from Wunderkind, surveying over 2,000 consumers. The data revealed that while email is still the preferred marketing channel, text is becoming more prevalent. Approximately 84% saying they […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]

July 19, 2022

In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing […]

June 28, 2022

Sustainability seems like a simple concept on the surface, but it hides an enormous array of complexity. Retailers can work on sustainability in every aspect of their business. Tackling sustainability can mean creating apparel with new materials, developing refillable packaging, […]

May 31, 2022

While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in […]

May 27, 2022

With Off 5th Rewards, the off-price retailer aims to incentivize customers to earn rewards easily and achieve higher statuses within a program, the company said. “Off 5th Rewards was created to provide additional value to our loyal customers in a […]

May 18, 2022

Whether you strive to win a sport championship, a music competition, or a spelling bee, winning requires you to do the same thing: You must out-perform your rivals. Moving up in the annual list of the Top 100 Retailers by […]

May 3, 2022

Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. […]

April 28, 2022

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]

April 20, 2022

The capabilities of voice-enabled devices have evolved since the introduction of voice search, allowing consumers to conduct increasingly complex and accurate searches. Because of this, we are on the verge of not only a search revolution but also an eCommerce […]

April 19, 2022

The government is issuing new legislation and reforms to help protect consumers as it clamps down on fake reviews, online rip-offs and rogue traders. The reforms, announced by the government on Wednesday 20 April, will clamp down on fake reviews […]

March 31, 2022

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]

March 9, 2022

If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of digital marketing. Maybe you’ve posted about your products on social media. Or sent a welcome email to your customers. Or maybe […]

February 15, 2022

Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers […]

January 28, 2022

M&S has launched a live shopping series on M&S.com, tapping into a growing trend for younger shoppers that’s expected to account for up to 20% of global ecommerce by 2026. Taking inspiration from consumers’ increased focus on health and wellness, […]