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Tag: marketing


Customer Engagement, Customer Experience

Three Tips to Give Your Customers The Best This Holiday Season

November 12, 2019

Via: Independent Retailer

With the holidays right around the corner, you’re probably busy preparing seasonal promotions and stocking up on your most popular items. 2018 holiday sales grew by 2.8% over the previous year, and the National Retail Federation forecasts an even larger […]


Customer Experience, Loyalty Programs

Learning From Target’s New Loyalty Program

November 5, 2019

Via: Independent Retailer

Target recently announced plans to rolled out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being […]


E-commerce, Retail Types

Can Amazon ever compete on quality?

October 24, 2019

Via: Retail Dive

Top-drawer, lovely, unique, stunning — even genuine — don’t seem like the adjectives that push shoppers to Amazon to buy something. “Inexpensive” and “fast” almost certainly are, though, and that’s been enough to shake up the retail industry for the […]


Editorial

Beginner Tips for Better Social Media Photos

October 19, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


E-commerce, Retail Types

Prime Day Provides Trickle-Down Sales for Small Retailers

October 15, 2019

Via: Independent Retailer

Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products […]


Customer Engagement, Customer Experience

Guide to Holiday Marketing

October 10, 2019

Via: Independent Retailer

Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous […]


E-commerce, Retail Types

Expand Your Social Commerce with the New Shoppable Pinterest

September 24, 2019

Via: Independent Retailer

In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new […]


Retail Trends

Performance-Driving Metrics for Retailers

August 27, 2019

Via: Independent Retailer

When running a retail business, it can be hard to find the time to step back and assess the performance of your store outside of just looking at sales numbers and revenue. However, tracking and measuring other pepixabayrformance metrics is […]


Customer Experience, Editorial

A Marketer’s Guide to Developing Buyer Personas

July 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]


Retail Types, Stores

Lululemon shutters men’s only stores

June 20, 2019

Via: Retail Dive

Despite success in its men’s business, including a goal to double revenues in the men’s business by 2023, Lululemon seems to be backing down from pursuing standalone men’s concepts. A company spokesperson pointed to Lululemon’s test-and-learn mentality with regards to […]