Tag: marketing

February 18, 2019

Have you ever searched for your business’ top keywords and phrases only to see you don’t have a high search ranking? The solution might be that you aren’t using the right SEO techniques or the right tools for the job. […]

February 1, 2019

The Puma announcement comes just a couple of weeks after Nike debuted its latest self-lacing shoe. While it is tempting to suggest that Puma’s Fi offering is a hastily-assembled reply to Nike’s announcement, it takes longer than two weeks to […]

January 28, 2019

The report calls out Macy’s as one retailer that has embraced virtual reality technology and similar innovations to reinvent store experiences. Macy’s has used smart mirrors in dozens of stores, and also late last year announced a major expansion of […]

December 20, 2018

BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making […]

December 17, 2018

While the results indicate that there’s not much love for Snapchat among marketers, there’s more to why so many fewer marketers are embracing the platform compared to Instagram. As eMarketer points out in its report, Instagram provides a lot of […]

November 27, 2018

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring […]

November 16, 2018

The Gift Globe and Gift Finder features are helping Macy’s, Lowe’s, Kohl’s and Etsy reach consumers with interactive and personalized holiday shopping experiences and reach Pinterest’s more than 250 million users with gift suggestions that can be purchased easily while […]

November 13, 2018

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike […]

November 9, 2018

It’s been another weird week in retail. Frontgate’s holiday catalog is filled with expensive deer that won’t eat your yard, Ralph Lauren released a $3,500 sweater that’s equal parts ugly and expensive and the people of Delaware are all lit […]

November 8, 2018

This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the […]