Tag: marketing

November 13, 2018

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike […]

November 9, 2018

It’s been another weird week in retail. Frontgate’s holiday catalog is filled with expensive deer that won’t eat your yard, Ralph Lauren released a $3,500 sweater that’s equal parts ugly and expensive and the people of Delaware are all lit […]

November 8, 2018

This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the […]

November 2, 2018

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

October 11, 2018

For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online […]

October 9, 2018

Turbulent political times might seem like a good time to avoid controversial issues, but Americans aren’t letting retailers and other businesses off so easy. Global Strategy Group, which has tracked U.S. consumers’ appetites for the mixing of business and politics […]

August 16, 2018

The time for holiday shopping and Black Friday sales is coming up! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products. The important thing […]

August 8, 2018

Retailers are filling their stores with entertainment, personal care services and interactive displays to sell their wares, and DSW’s new concept has all three. The experience begins at the entrance. A ‘video tunnel’ passageway creates a sensory experience that gives […]

August 3, 2018

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers engaged with the brand. The pop-up events that let consumers […]

July 6, 2018

Amazon is hardly alone in seizing the opportunity provided by the downfall of America’s foremost toy retailer. In trying to fill the hole left in the toy market after the collapse of Toys R Us in bankruptcy,​ Amazon joins mass […]