Tag: marketing

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]

May 29, 2020

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]

April 21, 2020

Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to […]

February 27, 2020

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]

January 30, 2020

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]

January 24, 2020

Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to spend more on social media advertising in 2020 than they […]

January 15, 2020

Samsung has unveiled a range of cutting edge new retail technology solutions “to help brick-and-mortar retailers reinvent the in-store experience”. At this year’s National Retail Federation (NRF) show, the Korean electronics giant unveiled a “broad range of commercial display technologies […]

January 6, 2020

Walmart is kicking off 2020 with the launch of its new Walmart Advertising Partners program and enhanced capabilities. The program expands advertisers’ direct access to their sponsored products campaigns, a bidded auction-based marketplace, giving them more transparency and control. Brands […]

December 26, 2019

From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]