Top

Tag: marketing


Customer Experience, Loyalty Programs

How Public Relations Campaigns Can Benefit Brick-and-Mortar Retailers

August 13, 2020

Via: Independent Retailer

In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves […]


Customer Experience, E-commerce, Loyalty Programs, Retail Types

Fashion brands team up for flash sales event

August 6, 2020

Via: Retail Dive

Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per […]


Others, Tech

Four Ways Artificial Intelligence is Transforming Retail Experiences

July 21, 2020

Via: Independent Retailer

Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial […]


Customer Experience, Loyalty Programs

Sephora updates loyalty program for the third time in as many years

June 3, 2020

Via: Retail Dive

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]


Customer Engagement, Customer Experience

Fake reviews 136% more likely to make online shoppers buy poor quality products

May 29, 2020

Via: Charged

Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which? The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range […]


Customer Engagement, Customer Experience, In-Store Media, Tech

Your Plan A for Gen Z: How Retailers Should Tackle the Next Generation

April 21, 2020

Via: Independent Retailer

Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to […]


Customer Engagement, Customer Experience

Luxury brands are piling marketing budgets into social media to reach Gen Z

February 27, 2020

Via: Charged

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns. According to a new study from Gartner examining brands benchmarked in the 2019 Luxury Index, the number of paid social media impressions jumped […]


Customer Experience, Loyalty Programs

Customer Incentive Programs that Drive Loyalty and Growth

January 30, 2020

Via: Independent Retailer

The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether […]


Retail Trends

Half of retailers plan to spend most of their budget on social media advertising in 2020

January 24, 2020

Via: Charged

Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to spend more on social media advertising in 2020 than they […]


Others, Tech

Samsung launches a range of new cutting edge retail technologies at NRF

January 15, 2020

Via: Charged

Samsung has unveiled a range of cutting edge new retail technology solutions “to help brick-and-mortar retailers reinvent the in-store experience”. At this year’s National Retail Federation (NRF) show, the Korean electronics giant unveiled a “broad range of commercial display technologies […]