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Tag: marketing


Retail Trends

Sports retailers struggle with systemic culture problems

November 13, 2018

Via: Retail Dive

The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike […]


Retail Trends

Retail Therapy: Frontgate’s $5,000 deer in the holiday headlights

November 9, 2018

Via: Retail Dive

It’s been another weird week in retail. Frontgate’s holiday catalog is filled with expensive deer that won’t eat your yard, Ralph Lauren released a $3,500 sweater that’s equal parts ugly and expensive and the people of Delaware are all lit […]


Retail Trends

7 Tips for Thanksgiving Weekend Sales

November 8, 2018

Via: Independent Retailer

This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the […]


Customer Engagement, Customer Experience

Why catalogs still have a hold on holiday marketing

November 2, 2018

Via: Retail Dive

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]


Customer Engagement, Customer Experience

Increasing Brand Visibility for Ecommerce Retailers

October 11, 2018

Via: Independent Retailer

For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online […]


Retail Trends

Is it time for retailers to get political?

October 9, 2018

Via: Retail Dive

Turbulent political times might seem like a good time to avoid controversial issues, but Americans aren’t letting retailers and other businesses off so easy. Global Strategy Group, which has tracked U.S. consumers’ appetites for the mixing of business and politics […]


Retail Trends

Getting Ready For Holiday Sales

August 16, 2018

Via: Independent Retailer

The time for holiday shopping and Black Friday sales is coming up! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products. The important thing […]


Retail Types, Stores

DSW debuts Las Vegas concept store

August 8, 2018

Via: Retail Dive

Retailers are filling their stores with entertainment, personal care services and interactive displays to sell their wares, and DSW’s new concept has all three. The experience begins at the entrance. A ‘video tunnel’ passageway creates a sensory experience that gives […]


Retail Types, Stores

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

August 3, 2018

Via: Retail Dive

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers engaged with the brand. The pop-up events that let consumers […]


Retail Trends

Amazon reportedly working on a Toys R Us-like holiday catalog

July 6, 2018

Via: Retail Dive

Amazon is hardly alone in seizing the opportunity provided by the downfall of America’s foremost toy retailer. In trying to fill the hole left in the toy market after the collapse of Toys R Us in bankruptcy,​ Amazon joins mass […]