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Tag: marketing


Retail Trends

Performance-Driving Metrics for Retailers

August 27, 2019

Via: Independent Retailer

When running a retail business, it can be hard to find the time to step back and assess the performance of your store outside of just looking at sales numbers and revenue. However, tracking and measuring other pepixabayrformance metrics is […]


Customer Experience, Editorial

A Marketer’s Guide to Developing Buyer Personas

July 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]


Retail Types, Stores

Lululemon shutters men’s only stores

June 20, 2019

Via: Retail Dive

Despite success in its men’s business, including a goal to double revenues in the men’s business by 2023, Lululemon seems to be backing down from pursuing standalone men’s concepts. A company spokesperson pointed to Lululemon’s test-and-learn mentality with regards to […]


Editorial

Brand Management — The Key to Business Success

May 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


Retail Trends

Clouds on the horizon: What climate change means for retail

April 22, 2019

Via: Retail Dive

The world is on fire and retail is to blame. At least partially. Global warming is likely “the result of human activity since the mid-20th century and proceeding at a rate that is unprecedented,” according to NASA, and is evidenced […]


Customer Engagement, Customer Experience

How to Win a Customer for Life

April 18, 2019

Via: Independent Retailer

For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at […]


Customer Experience, Loyalty Programs

The Evolution of Customer Loyalty

April 16, 2019

Via: Independent Retailer

Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers […]


Retail Types, Stores

The North Face to shutter 113 stores for Earth Day

April 16, 2019

Via: Retail Dive

The North Face seems to be taking a page out of REI’s playbook with this latest move, using Earth Day as a platform to talk about the outdoors and encourage both its employees and its customers to head outside and […]


Retail Types, Stores

What’s the Story with Macy’s?

April 11, 2019

Via: Retail Dive

Macy’s has wasted little time in making use of its 2018 acquisition of Story, a quirky retail concept that since 2011, in New York City’s Chelsea neighborhood, has partnered with retailers and brands big and small. In what Story founder […]


Customer Engagement, Customer Experience

Sell More Souvenirs This Summer

April 4, 2019

Via: Independent Retailer

The U.S. novelty, souvenir, and gift industry includes about 23,000 stores with combined annual revenue of close to $16 billion. According to First Research, “The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. […]