Tag: marketing

April 15, 2021

Dollar Tree jumping into the retail media fray is noteworthy because the company comes from the discount space, a fairly unique position in an increasingly crowded pack. Walmart, Target, Kroger, Macy’s, CVS and Walgreens are among the major retailers that […]

April 7, 2021

J. Crew was one of the first retailers that filed for Chapter 11 during the pandemic’s early days last year. Following its bankruptcy exit, the retailer said it intends to focus on its omnichannel shopping experience across its physical, online […]

April 6, 2021

We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products […]

March 24, 2021

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos. As part of its ongoing experiments to encourage shopping on its platform, YouTube has announced in one of its blogs […]

March 11, 2021

Modern consumers are savvy. They are better informed than ever before, and they know more about what they want to purchase prior to setting foot in a store or visiting a retailer’s website. Social media causes the demand for some […]

March 4, 2021

In a constantly evolving retail landscape, anticipating consumer needs is the key to retention. Coveo’s survey illustrates how quickly customers abandon brands when they don’t feel taken care of. Achieving customer satisfaction won’t come easy, though. The report indicates that […]

February 15, 2021

Marketers across every segment are thinking about which consumers will lead the recovery. The recovery and return phase of the pandemic represents a big unknown for retailers and consumer brands alike. What is known is that the transition to the […]

February 8, 2021

In 2020, the China market became more important than ever for brands around the world. While Western nations continued to struggle with the impact of Covid-19, China was able to get the virus largely under control, and its economy quickly […]

January 15, 2021

Nike’s mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to […]

December 22, 2020

After a year of explosive e-commerce growth and shopper behavior upheaval, the retail playing field has been leveled and startups are getting noticed like never before. Global investors pumped $3.3 billion into 301 deals this year for e-commerce startups. In […]