Tag: marketing

April 13, 2023

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn […]

January 5, 2023

Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. With the year coming to a close and the economic outlook for 2023 looking uncertain, retailers are growing concerned. Supply […]

December 14, 2022

The influencer marketing industry has been a bull over the last decade and it shows no sign of slowing down in 2023. A new study from influencer marketplace Collabstr found 2023 to be a promising year for influencer marketing, with […]

December 7, 2022

Email marketing is the process of sending targeted, personalized emails to your customers and prospects to build relationships and drive sales. When done correctly, email marketing can be an extremely effective way to grow your business. Email can be used […]

November 22, 2022

Ecommerce retailers are working in an increasingly challenging environment. Alongside rising inflation and soaring costs, online competition is now fiercer than ever – and consumers are already cutting back as their disposable income continues to shrink. Retail businesses lose £billions […]

November 21, 2022

As the ‘golden quarter’ once again rolls around — the third since the pandemic began — retailers have learnt from experience to expect a direct challenge to business. In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought […]

November 8, 2022

The rising popularity of secondhand retail is hardly news. Even this report notes previously published research, including a study from GlobalData and ThredUp estimating that resale will grow 16 times faster than the broader clothing sector. In fact, in the […]

October 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. As many brands have already started their campaigns, indie retailers […]

October 20, 2022

Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic mechanical beeper and texting customers instead when their wait is over. Shops are texting customers to let […]

September 30, 2022

Just about every business utilizes social media to try and increase brand awareness, but with more users joining different platforms every day, the competition can make it feel impossible to grow your audience. Getting creative and finding various ways to […]

September 8, 2022

Cappasity has launched Mertsy SDK, a mobile digitizing solution designed to help classifieds include immersive content production inside their apps. The solution can integrate the capturing and displaying of 3D product images directly into retailers’ mobile apps and websites. The […]

August 25, 2022

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer for 7-Eleven, in a press release. 7-Eleven is debuting two […]

August 23, 2022

Having an online presence is not an option anymore — it is a necessity, and one of the leading online platforms driving sales today is Instagram. By design, Instagram is a video and photo-friendly social media platform, but consumers are […]

August 23, 2022

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

August 17, 2022

Retail CMOs have seen a rough few years, even before the impacts of the pandemic set in. In the first couple months of 2020, six retailers had named new CMOs or laid off existing ones in a reshuffling of the […]

August 9, 2022

Retailers should integrate text messages into their marketing channels, according to new research from Wunderkind, surveying over 2,000 consumers. The data revealed that while email is still the preferred marketing channel, text is becoming more prevalent. Approximately 84% saying they […]

July 22, 2022

An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media. Influencer marketing is not just a […]

July 19, 2022

In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing […]

June 28, 2022

Sustainability seems like a simple concept on the surface, but it hides an enormous array of complexity. Retailers can work on sustainability in every aspect of their business. Tackling sustainability can mean creating apparel with new materials, developing refillable packaging, […]

May 31, 2022

While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in […]