Tag: marketing

May 18, 2022

Whether you strive to win a sport championship, a music competition, or a spelling bee, winning requires you to do the same thing: You must out-perform your rivals. Moving up in the annual list of the Top 100 Retailers by […]

May 3, 2022

Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. […]

April 28, 2022

Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to […]

April 20, 2022

The capabilities of voice-enabled devices have evolved since the introduction of voice search, allowing consumers to conduct increasingly complex and accurate searches. Because of this, we are on the verge of not only a search revolution but also an eCommerce […]

April 19, 2022

The government is issuing new legislation and reforms to help protect consumers as it clamps down on fake reviews, online rip-offs and rogue traders. The reforms, announced by the government on Wednesday 20 April, will clamp down on fake reviews […]

March 31, 2022

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]

March 9, 2022

If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of digital marketing. Maybe you’ve posted about your products on social media. Or sent a welcome email to your customers. Or maybe […]

February 15, 2022

Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers […]

January 28, 2022

M&S has launched a live shopping series on M&S.com, tapping into a growing trend for younger shoppers that’s expected to account for up to 20% of global ecommerce by 2026. Taking inspiration from consumers’ increased focus on health and wellness, […]

January 18, 2022

This is a year of bold change for retailers. Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. As behaviors evolve, consumers expect more […]