The influencer marketing industry has been a bull over the last decade and it shows no sign of slowing down in 2023. A new study from influencer marketplace Collabstr found 2023 to be a promising year for influencer marketing, with an expected growth size of $17.4 billion — a whopping 14 percent from 2022.
Collabstr also projects the market to reach $22.2 billion by 2025. This can be due in part to external forces pushing advertisers into spending more on influencer marketing over the next few years. There has been an influx of influencers hitting the market as platforms like YouTube shorts, Instagram Reels, and TikTok make it easier than ever for anyone to create content and build an audience.
