Ecommerce retailers are working in an increasingly challenging environment. Alongside rising inflation and soaring costs, online competition is now fiercer than ever – and consumers are already cutting back as their disposable income continues to shrink.
Retail businesses lose £billions of potential customer spend every year by failing to focus on the complete customer experience. So what are customers looking for amid the cost-of-living crisis and how can ecommerce businesses meet those needs?
It is key that retailers and brands are able to manage their own cost efficiencies while also delivering relevant and powerful messaging – in other words doing more with less.