As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. As many brands have already started their campaigns, indie retailers need to effectively communicate the key points that set them apart from larger companies.
2022 Marketing is Looking a Little Different
“2022 will be the first holiday season where shoppers will feel safe gathering in-person in several years. However, it will not be like the holidays before 2020 because consumer patterns have changed,” Chris Stiner, Senior Executive for Account Services at Media Culture, said.
