Email marketing is the process of sending targeted, personalized emails to your customers and prospects to build relationships and drive sales. When done correctly, email marketing can be an extremely effective way to grow your business. Email can be used to share company news, new products, promo offers, reviews and more.
Not only is email a versatile marketing tool for business owners, but it is also the top preferred messaging channel for customers. According to Statista, almost five in 10 people prefer receiving business communications via email.
