Having an online presence is not an option anymore — it is a necessity, and one of the leading online platforms driving sales today is Instagram. By design, Instagram is a video and photo-friendly social media platform, but consumers are now using it as part of their shopping process more than ever before.
What Does “Instagrammable” Mean?
Many businesses struggle to create content for their digital marketing channels, but by making their shops Instagrammable, their customers can do the work for them. Making your brick-and-mortar store “Instagrammable” just means to have a place or some feature that serves as the perfect backdrop for an Instagram photo or video.
