Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic mechanical beeper and texting customers instead when their wait is over. Shops are texting customers to let them know to pick up online or in-store orders.
More businesses are realizing the benefits of capitalizing on a long-established communication tool: texting. Though collecting customer information and adding phone numbers to a database is easy, it requires finesse and market research to understand how best to utilize SMS to speak your customers’ language.
