Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer for 7-Eleven, in a press release.
7-Eleven is debuting two specialty merchandise offers alongside the 7Collection launch: the Cars of 7-Eleven Collection, which features the trucker hats, T-shirts, car decals and coffee-scented air fresheners from the Model 711, a 7-Eleven-branded 2021 Ford Mustang; and the Slurpee Collection, which features retro and modern Slurpee drink apparel, accessories and collectibles.
