Flip is yet another platform trying to get in on the social commerce action. But in its fundraising announcement, Flip also tried to differentiate itself as a platform that allows content creators to earn money from their product reviews without pressure from partnership brands to sound positive.
“The beauty industry, in particular, is ripe for disruption, shifting from influencers and paid promotions towards honest testimonials from everyday users. The future of e-commerce will be driven by shoppers and the real-life experiences they share via social media,” Noor Agha, founder and CEO of Flip, said in a statement. “By connecting social video with a seamless commerce experience, we’re creating a platform of authenticity, empowering brands and consumers alike to share their stories, while transforming how we discover new products.”
