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When online activity soared last year, so did data collection.

August 31, 2021

When the threat of the virus kept scores of retail locations temporarily closed, ordering items online became the go-to option for many consumers stuck at home.

Instantly, almost every item was sold and bought online — from fresh produce and toiletries to apparel and office equipment.

In a matter of weeks, the shift toward a more digital world accelerated. The pandemic pushed shoppers to spend a whopping $844 billion online between March 2020 to February this year, according to Adobe. In 2022, Adobe projects e-commerce spending to reach $1 trillion.

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