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TikTok Tests Tool that Would Make All Content on the Platform Shoppable

January 30, 2024


TikTok is testing a new feature that could make all video posts on the social media platform shoppable.

The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop. Previously, only creators with sizable followings or brands that had set up a TikTok Shop could create shoppable posts.

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