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Driving The Store Further Into The Phone With Apple Pay

If I told you I stopped off at Starbucks for a latté and took an Uber back to the office, you probably would not be that impressed. It is a normal thing to do these days. Nothing to write home about. Or should that be, “nothing to WhatsApp home about.” But, the fascinating thing about this excursion is the amount of money that changed hands. Exactly zero.

Of course, I paid for my latté and my ride, but neither the barista nor the driver saw any cash or cards. It was all done out of sight, through the companies’ respective apps, and I was left with the singular pleasure of the cashless purchase experience.

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