Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.
Boston Retail Partnerssurveyed more than 500 retail executives in North America on the state of their mobile technologies.
The majority (58%) of respondents have implemented a website specifically designed for mobile access. However, of those with an active site, roughly half (or 27%) said theirs needs improvement.
