In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic.
But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic. Going forward, digital will bleed into the in-person shopping experience, and retailers will explore new ways to individually target customers in-store the same way they do online.
