Google has announced several updates to its ecommerce arm in its first developer conference since 2019 in a bid to take on Amazon.
The company has expanded its partnership with ecommerce platform Shopify and will enable over a million Shopify merchants to be made more discoverable through the Google Search algorithm.
The company is ramping up its ecommerce operations after the pandemic has seen an increase in consumers shopping online.
The announcement comes after Google scrapped its commission fees for its merchants that were a part of its “Buy” program, which enables customers to search and check out with merchants directly on its platform instead of being directed to the retailer’s site, at the beginning of the pandemic.
