More than ⅓ of all shoppers used mobile devices and apps on Black Friday, making one thing clear— perfecting your brand’s mobile experience is more important than ever. As shoppers continue to go mobile, we see repeated mistakes every year. Big companies like Old Navy and Best Buy have all been victims of website and app crashes during these peaks of high-traffic. If retailers want to meet customers where they are, their apps better be prepared to withstand a surge in traffic.
Holiday shopping season aside, studies have found that consumers spend more time shopping on mobile devices than on desktops, and top retailers now capture half their sales on mobile.
