Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do so.
According to a February 2017 survey of US agency executives by Vibrant Media, more than three-quarters of respondents said they haven’t purchased VR ads for their clients. And almost nine in 10 hadn’t purchased VR ads.
