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Amazon’s New Rules on Consumer Reviews Have Changed the Game for Retailers

March 21, 2017

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Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers. But choosing to battle on assortment, strategically offering and promoting highly targeted products to a particular group, and differentiating on service, experience and convenience – including localization – is proving to be a reliable, profitable, and sustainable strategy.

How can retailers know what products to focus on within a category? Surprisingly, Amazon reviews are now a good place to start.

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