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5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority (88%) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA). While the fundamentals of a top-performing campaign — like solid storytelling — remain very much intact, the landscape is evolving to inspire creative innovation and enable digital integration.

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