Every retailer should understand that in the age of ecommerce and endless choices, it is customer experience that will help them stand out and earn loyal clients who keep coming back and help spread the word. Today’s customers don’t want satisfaction.
What they seek out – and return to – are retailers that deliver personalized and delightful experiences. What’s more, they have embraced this emphasis on exceptional customer experience and see it as the new normal, relegating companies that merely focus on customer satisfaction to the dark ages.
