Today’s connected, mobile world delivers instant gratification through “on-demand” goods and services. In the retail space, online shopping offers a convenient and useful avenue for purchasing, essentially bringing the store to the consumer and enabling them to buy directly from the couch, the office, or just about anywhere with mobile commerce. And yet, shoppers continue to flock to stores in droves. Why? Because the in-store experience adds a crucial component to the aforementioned promise of the on-demand economy: personalized service and attention.
