Packaging is just packaging, right? After all, it’s the product that really matters. If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions than you might think.
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
