Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.
With retailers and consumer packaged goods companies rapidly adjusting to new ways of serving customers, Pitney Bowes is out to change market perceptions about the role it plays with a major branding initiative dubbed, “Craftsmen of Commerce.” The campaign, which has been hard to miss given the frequency of television spots, is regarded as the next key milestone in a business transformation that began in 2013.
