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Tag: brand image


News & Trends

Should brands and retailers be concerned about the ‘de-influencing’ trend?

February 24, 2023

Via: RetailWire

“De-influencing,” trending on TikTok since January, amounts to a backlash against overconsumption caused by social media influencers. Whether it’s bad for the influencer community is up for debate. The hashtag has amassed nearly 221 million TikTok views. According to The […]


Customer Engagement, Customer Experience

Do c-stores need to get serious about customer reviews?

February 24, 2023

Via: RetailWire

There is a perception that convenience stores that are cheap enough or in the right location do not need to worry much about what customers have to say about them — if they have anything to say about them at […]


Customer Engagement, Customer Experience

Is Neiman Marcus right to focus on the top two percent of its customers?

February 17, 2023

Via: RetailWire

Neiman Marcus’s CEO recently made a statement about the type of customer that the luxury department store operator wants to attract. Some sales staff believe he is putting out the wrong vibe, which might end up hurting the retailer. Geoffroy […]


News & Trends

Has luxury retailing become more recession-resistant?

January 27, 2023

Via: RetailWire

A new study from Bain & Co. concludes that, while luxury spending‘s growth is expected to slow in 2023 following two gangbuster recovery years, the sector has become “more resilient to recession.” Among the reasons, the share of top customers […]


Customer Engagement, Customer Experience

Has mental health become a retail marketing issue?

December 15, 2022

Via: RetailWire

Seventy-one percent of Gen Z consumers like when brands make mental health a part of their marketing, according to the American Psychological Association (APA). Whether it’s hosting a concert where the proceeds go to mental health awareness or building an […]


E-commerce, Retail Types

Five keys to success in an ‘unboxed retail’ and ‘omnichoice’ world

August 15, 2022

Via: RetailWire

Through a special arrangement, presented here for discussion is an excerpt of a current article from the blog of Dave Wendland, VP, strategic relations at Hamacher Resource Group and Forbes Council Member. The article first appeared on Forbes.com. With today’s […]


Customer Engagement, Customer Experience

What’s fair vs. foul in managing negative reviews?

January 31, 2022

Via: RetailWire

Fashion Nova last week was ordered to pay $4.2 million to settle allegations that it concealed unfavorable reviews on its website. According to the complaint from the Federal Trade Commission (FTC), the fast-fashion site, known for its collaboration with artists […]


News & Trends

Will online reviews keep their Teflon reputation?

July 2, 2021

Via: RetailWire

A number of reports point to user-generated online reviews being besieged by fraudulent posts. Despite this, a YouGov survey again showed most consumers trust the reviews they read online. Among U.S. respondents to the survey taken in late April, 54 […]


Customer Engagement, Customer Experience, News & Trends

Do consumers have a gender preference when it comes to brand names?

June 2, 2021

Via: RetailWire

Linguistically feminine brand names are perceived by featuredas warmer and are therefore better liked and more frequently chosen, according to a new university study. In the paper, “Is Nestlé a Lady? The Feminine Brand Name Advantage,” researchers from University of […]


News & Trends

Retailers call on Trump to end the national chaos he created

January 7, 2021

Via: RetailWire

Along with most American citizens, business leaders watched with horror yesterday as rioters stormed the U.S. Capitol following an incendiary speech by President Donald Trump in which he claimed that he had won the election and that leadership of the […]


Customer Experience, Loyalty Programs

How is Nike excelling at driving loyalty with digital?

December 21, 2020

Via: RetailWire

Nike on Friday reported its third straight quarter of online growth of approximately 80 percent. But the bigger long-term benefit is expected to come from enhanced digital engagement that has added more than 70 million new members globally since the […]


News & Trends

Will Gen Z be the ‘most disruptive generation ever’ for retail and brand marketers?

December 4, 2020

Via: RetailWire

A Bank of America report describes Gen Z as the “most disruptive generation ever,” due not only to their technological savviness but also for their focus on sustainability and activism. The report, “OK Zoomer,” defines the generation as individuals born […]


Customer Engagement, Customer Experience

How do online reviews build trust?

November 4, 2020

Via: RetailWire

Research continues to show that most consumers trust online reviews as much or nearly as much as recommendations from family and friends. The data continues to offer insights into what’s driving that trust. Among the findings: Four-star reviews are often […]


Retail Types, Stores

Sorry, Virginia, there will be no Santa at Macy’s

November 3, 2020

Via: RetailWire

For the first time since 1861, Santa will not be greeting kids at Macy’s New York City flagship due to the novel coronavirus pandemic. The department store giant, which had a starring role in the 1947 classic film, “Miracle on […]


News & Trends

Is Petco really a health and wellness retailer?

October 9, 2020

Via: RetailWire

Health and wellness is a broad opportunity embraced by everyone from CVS to Lululemon and Whole Foods. Petco wants in on the action. The pet chain announced it is rebranding itself as “Petco, The Health + Wellness Co” from the […]


Retail Types, Stores

Have multiple rounds of price cuts changed Whole Foods’ high price image?

September 18, 2020

Via: RetailWire

Whole Foods co-founder and CEO John Mackey says the chain and its parent company (Amazon.com) are serious about ridding the grocery chain of its “Whole Paycheck” image. In an interview with CNBC earlier this week, Mr. Mackey said Whole Foods […]


E-commerce, Retail Types

Will Amazon’s new online store disrupt the luxury fashion and beauty business?

September 16, 2020

Via: RetailWire

Amazon.com has launched an online store-within-a-store concept — Luxury Stores — with the goal of establishing itself as a major player in the luxury fashion, beauty and accessories market. The e-tailing giant is looking to attract both established and startup […]


Customer Experience, Loyalty Programs

Loyalty marketing is at a crossroads

June 9, 2020

Via: RetailWire

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]


Customer Engagement

Tech Bytes: Top Three Customer Engagement Trends of 2015

December 22, 2015

Via: Chain Store Age

In many ways, 2015 marked the year the customer truly took over. Retailers recognized that constant connectivity and increasingly sophisticated consumer devices have created an environment where customers decide what they want, when and how they want it, and then […]