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Have multiple rounds of price cuts changed Whole Foods’ high price image?

September 18, 2020

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Whole Foods co-founder and CEO John Mackey says the chain and its parent company (Amazon.com) are serious about ridding the grocery chain of its “Whole Paycheck” image.

In an interview with CNBC earlier this week, Mr. Mackey said Whole Foods has gone through three rounds of price cuts since being acquired by Amazon in 2017 and is currently in the process of another round.

“Cut our costs, lower prices, get more business, lower prices, cut costs, and so I think we’re in a virtuous circle right now,” he said.

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