Amazon.com has launched an online store-within-a-store concept — Luxury Stores — with the goal of establishing itself as a major player in the luxury fashion, beauty and accessories market.
The e-tailing giant is looking to attract both established and startup brands to serve as the luxury everything store for its Prime members. Amazon’s timing, depending on its ability to attract popular brands, could be particularly troubling for upscale department and specialty stores already struggling in the face of challenges created by the coronavirus pandemic.
