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Do consumers have a gender preference when it comes to brand names?

Linguistically feminine brand names are perceived by featuredas warmer and are therefore better liked and more frequently chosen, according to a new university study.

In the paper, “Is Nestlé a Lady? The Feminine Brand Name Advantage,” researchers from University of Calgary, University of Montana, HEC Paris and University of Cincinnati said several factors determine whether a name is perceived as feminine or masculine:

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