A number of reports point to user-generated online reviews being besieged by fraudulent posts. Despite this, a YouGov survey again showed most consumers trust the reviews they read online.
Among U.S. respondents to the survey taken in late April, 54 percent say they trust such sites, 21 percent say they distrust them and 24 percent were undecided. Among 18-39 year olds, 66 percent say they trust review sites. Overall, 78 percent of Americans found online reviews useful.
