Seventy-one percent of Gen Z consumers like when brands make mental health a part of their marketing, according to the American Psychological Association (APA). Whether it’s hosting a concert where the proceeds go to mental health awareness or building an entire brand around mental health oriented messaging, retailers will need to find authentic ways to bring attention and funding to mental health awareness.
Interest in mental health advocacy has grown as more Americans have personally struggled with issues since the outset of the pandemic.
