Health and wellness is a broad opportunity embraced by everyone from CVS to Lululemon and Whole Foods. Petco wants in on the action.
The pet chain announced it is rebranding itself as “Petco, The Health + Wellness Co” from the former “Petco Animal Supplies,” saying the shift reflects its “more than 55-year journey to becoming a health and wellness company.”
Among the steps on that journey was its decision in 2014 to become the first national specialty retailer to discontinue the sale of China-made treats following consumer concerns. In May 2019, Petco likewise became the first to stop selling dog and cat food and treats with artificial ingredients.
