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The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

August 4, 2020

Via: Charged

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.

The North Face, which was one of the first big name retailers to pull its advertising from Facebook, has announced that it will resume advertising on the platform this month.

A spokesperson for the fashion retailer said it was “encourages by the initial progress and recognise that change doesn’t happen overnight”.

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