Despite the relentlessly bleak news of sales declines, store closings and retail bankruptcies, Tractor Supply Company (TSC) not only just reported strong second-quarter sales, it also announced plans to open 75 to 80 new brick-and-mortar locations.
Concluding that the retailer was merely in the right place at the right time would be wrong. In addition to pursuing a large “white space” opportunity (largely below Wall Street’s radar) for many years now, TSC’s management has understood that, done right, physical stores can be assets, not liabilities.
